This company is creating a lot of buzz in the market with the technology they offer. Guess what – similar technology is and has been available in the market for a long time. The difference is that Zenefits as a broker is leading with technology. They have a strategy, a strong marketing message and it is resonating with employers.
Why? Because employers need help with HR administration. Onboarding, Benefits Administration, and now ACA. These are major headaches and time drains for them.
What do you need to do? Develop a strategy for your agency and do it fast. There is no perfect technology available in the market, they ALL have their strengths and weaknesses. You just have to pick one and run with it. Trust us on this – we do this all day, every day!
The difference with Zenefits is they have staffed their “back office” to handle manual processes behind the scenes for the employer. All the employer knows is that it “works”. Zenefits as a broker is executing well with this technology and it is embraced throughout their organization. This is key and where we see many independent agencies failing to connect.
The game is changing – fast and just having BTR’s technology expertise is not enough. You need to start strategically modeling your agencies with technology in mind. You can do everything Zenefits does, you just have to market and implement it. We can bring you the technology, but you have to provide the strategy for your agency and how you plan to deploy it.
Your clients need it; and if you don’t provide it, they’ll find it elsewhere.